While we wait for the iPhone 14 (which is expected next month), a fresh report says that significant changes to the software on iPhones and iPads are on the way: notably, more ads in Apple’s own apps.
his is according to Bloomberg’s reliable Apple-focused journalist Mark Gurman, who claims that Apple is eager to extend its integrated advertising efforts. There are currently several advertisements in the News and Stocks applications in addition to the App Store.
According to Gurman, Apple Maps, Apple Podcasts, and Apple Books could all someday join those apps. Additionally, Apple TV Plus content may see an expansion; for instance, advertisements have already begun to appear during the platform’s coverage of Friday Night Baseball.
More advertisements mean strong revenue.
It is clear why there are more advertisements now: Apple wants to monetize them further. According to a Bloomberg article, the advertising that is presently present inside iOS, iPad OS, and Apple’s apps currently generate about $4 billion in revenue annually, and the goal is to increase that number to double digit
Publishers may pay to have their titles listed more frequently, while local businesses could pay to be included inside Maps. They wouldn’t be accessible to everybody, in keeping with current marketing.
It’s unclear exactly when the transition will begin, although it doesn’t appear to be this year. Keep an eye on next year’s Apple software upgrades for additional evidence of advertising since it would require some big changes on the software side, and iOS 16 and iPadOS 16 are almost set to debut.
Analysis: Apple might still uphold its privacy pledges.
Apple has long underlined its dedication to customer privacy and frequently emphasized how it differs from Google in terms of the information it gathers and the advertisements it displays. Google’s primary source of revenue is advertising, whereas Apple has historically relied on hardware sales.
You might have noticed that Apple is taking stricter measures against app tracking in iOS and iPadOS as well, preventing advertisers from tracking people across numerous apps without their express consent. Revenues for Facebook, Snap, and many other businesses have been impacted by this.
So exactly how does all of this relate to the potential growth of Apple ads? We’ve previously seen advertisements in Apple software, and it’s obvious that they function differently than the ones you may see on Google – they resemble sponsored sponsorships more so than standard internet ads.
In other words, users may notice a restaurant earn a higher rating (with an advertising label) in Apple Maps, but you won’t see ads for trainers you looked at on the Online store the other week. Most importantly, it eliminates the need for Apple to gather any additional user data, allowing it to maintain its tight position on privacy.
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