by Recent Push
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Author : Harsh
Editor : Brijesh
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Polaroid's failure was long in the works, forever lingering just underneath the surface of their success. Underneath all that success, they were speeding toward their inevitable downfall. What led to this? What went wrong?
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Founded in 1937 Founded by Edwin H. Land Headquarters : Minnetonka, Minnesota, U.S. Key figure is Oskar Smolokowski (CEO) Main products are Cameras, films etc.
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While the technology seems somewhat archaic today, the truth is that before Polaroid Failed, it was a revolutionary invention for the mid-20th century..
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Before inventing the instant camera, Polaroid was a company focused on polarisation technology. This included sunglasses, goggles, and the like. Polaroid has gone bankrupt multiple times. Once in 2001 and again in 2008.
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While the Polaroid corporation has been around since 1937, it didn't see its cultural heyday until the late '70s to the mid-90s. In truth, Polaroid was enormously successful from the very beginning.
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– Polaroid failed to pay attention to their research – The company put all their eggs in one basket – Polaroid was scared to take risks.